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All Categories Facebook & Instagram Get started with Instagram Automation

Get started with Instagram Automation

By Sonia Karl
May 4, 2026

Instagram Automation allows Instagram Businesses to use a chatbot to manage their Instagram DMs. An Instagram Business Account must be connected to a Facebook Page for Instagram automation to work.

Instagram Automation is available for the following accounts:

  • Any Instagram Professional account for a business.

  • Any Instagram Professional account for a Creator.

To manage Instagram messages via HeroBot, Instagram business accounts must enable the connected tools to toggle under message control settings.

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Connect your Instagram Professional account to HeroBot.

Go to the Sign-Up page and choose Instagram.

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How to build Instagram flows

The process of building flows for all channels is the same. We recommend you always use the Omnichannel message type.

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Important Notes

  • Your Instagram Business account must be connected to a Facebook Page.

  • Group threads (conversations with more than 2 participants) are not supported.

  • Instagram Comment Automation tool doesn’t work on Instagram Ads.


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